by Briggs Webster – March 2015 NRG, the parent company of Reliant Energy, based in Houston sponsors eight NFL teams, as well as the Texas Rangers, Houston Rockets, and the Houston Livestock Show & Rodeo. As a part of sponsoring 8 of the 9 most valuable NFL franchises, we vie to be a relevant part of…Continue Reading 4 Keys To Successful Communication
by Eric Fernandez – March 2015 The NFL announced yesterday (3-23-15) that for 2015 they will lift the 30+ year blackout rule. The blackout rule has been in effect to “protect” season ticket holders. Teams that couldn’t technically sell out the game 72 hours before kick-off would have the game blacked out in their local…Continue Reading Why the NFL is Lifting the Blackout Rule
by Derek Blake – March 2015 Establish credibility Have you ever thought about marketing to the military to drive transactions with your brand and expand your customer base? We began with this idea at La Quinta Inns & Suites three years ago. We started creating a marketing plan, but fortunately decided to first gain some…Continue Reading How national brands can market to the military
by Alan Seymour – March 2015 The sports fan redefined? Are sports fans changing? Recent history and experience suggests they are, for two key reasons: The power of social media enables the fan experience to enhance the future prosperity of sports brands and properties against competing pursuits. The integration of social media with sporting events…Continue Reading Redefining the sports fan
by Carson Heady – March 2015 Those moments prior to dialing, pulling that door or entering the board room are like stepping in the batter’s box or breaking the huddle. You formulated a semblance of a strategy, thought (or over-thought!) and now you have to execute the play. But what if I whiff? What if the pass is intercepted?…Continue Reading Getting in the game: Removing and replacing the fear of rejection
by Brooke Gaddie – March 2015 Get to know your staff No two sales staffs are going to be exactly the same. No two reps on your staff may be the same. In order to achieve the level of acceptance that you want, you have to make the system do what they want. That means…Continue Reading Making CRM What Your Sales Staff Wants
by Ben Milsom – March 2015 Making the pitch Recently I attended a recruiting meeting with a local college football coach where the goal was to get the high school senior to commit to attend his school. I agreed to attend the meeting after I was sure that I wasn’t breaking any rules and also…Continue Reading Selling vs. Telling