Year: 2013

Leading: 10 Stunning Benefits of Failure

by Dan Rockwell – February 2013 Success is a lousy teacher Success teaches repetition. Do more of the same because more of the same produces more of the same.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] “So many good things have come out of my failures. Failures test you and build your character in ways…Continue Reading Leading: 10 Stunning Benefits of Failure

Leading: Purposeful Abandonment–The Art of Letting Go

by Dan Rockwell – February 2013 You employ systems and strategies for starting, maintaining, and moving forward. Adopt systems for stopping as well. People who can’t say, “No,” chase all the spilled marbles at once. They’re confused and empty handed in the end. Too many yeses distract, weigh down, and waste energy. “In order to…Continue Reading Leading: Purposeful Abandonment–The Art of Letting Go

Leading: Popping the Self-Delusion Bubble

by Dan Rockwell – February 2013 Waking up I woke up this morning disturbed at the subtlety of self-delusion. The trouble with delusion is illusion. What do you call someone who believes they’re: Supportive but demanding, instead. Humble but in reality, arrogant. Listening when they’re talking. Able to do everything “right” while others fall short….Continue Reading Leading: Popping the Self-Delusion Bubble

Establishing Your Personal Brand

by Ken Troupe – February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.”  But what about your personal brand? It used to be only people like Dion Sanders, Oprah, or Martha Stewart needed to worry about their personal brands….Continue Reading Establishing Your Personal Brand

Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue

by Sean Walsh – February 2013 What do teams in the United States have to learn from Italy’s AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. AS Roma boards include: Iconic photography from their history A board with images of every player Official club videos Individual boards for merchandise (men’s clothing,…Continue Reading Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue

Is integrity in sports sales a problem?

by Wade Graf – February 2013 Hundreds, even thousands, apply for any ticket sales position opening, flooding LinkedIn, PBEO and Teamwork Online  with resumes and contacts trying anything to break in. Some fly to the Baseball Winter Meetings or various sports sales combines in hopes of speaking to any hiring manager willing to listen. If fortunate enough…Continue Reading Is integrity in sports sales a problem?

Leveraging digital marketing and media strategies

by Anita Sehgal – February 2013 As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring activation is relevant, measurable and engaging for consumers. Leveraging digital marketing and media strategies will enhance sponsorship initiatives in three ways:[dropshadowbox align=”center” effect=”curled” width=”250px” height=”” background_color=”#ffffff”…Continue Reading Leveraging digital marketing and media strategies

Structuring corporate partnership departments to serve and sell

by Tyler Epp – February 2013 Service or new sales first? Every franchise experiencing a significant internal leadership change or external threat like the recent recession sees an immediate focus on new revenue. Understandably, new corporate partners are often expected in order to reconcile revenue projections made during the sales process of a franchise or…Continue Reading Structuring corporate partnership departments to serve and sell

Part 2: How to interview with the pros

by Jeannette Salas – February 2013 We covered how to get the interview here. Now you’ve made it to the face-to-face (virtual) interviews. What do you need to do be prepared? Preparation Research. Thoroughly research the organization prior to interview. How is the team marketing and advertising? How are they involved in the community? Who…Continue Reading Part 2: How to interview with the pros