by Kirk Wakefield – August 2013 Since AT&T and the Dallas Cowboys have been great supporters of the S3 program since its inception a decade ago, apparently DFW reporters figure I might have some insight into the financial deal between the two on the naming rights. Although I’ve been quoted as saying it’s in the $18-20…Continue Reading Why the new AT&T Stadium is win-win for everyone
by Dan Rockwell – August 2013 The way you deal with today’s frustration reflects the leader or the salesperson you’ll become tomorrow. Frustration is an alarm clock; a spotlight pointing: a match burned too long. Frustration is a gift that says pay attention. Don’t get frustrated with frustration. Frustration is feedback on decisions and relationships. Frustration’s goal The…Continue Reading Dealing with frustration in sales
by Kirk Wakefield – August 2013 Brands highly prioritize social media engagement when partnering with sports properties. But who are these social media fans? Who are we reaching with the team’s social media? Earlier this year we sampled registered users from a professional franchise (N = 469). The chart below displays the results of a…Continue Reading How would you describe your social media fans to sponsors?
by Lynn Wittenburg – August 2013 I got this headline “Market Like a Rock Star” in an email after I read the book Radical Marketing. They were trying to sell me a book about the Grateful Dead. No sale, but it caught my attention. What if I really did market like a rock star? What would…Continue Reading Market (Sell) Like a Rock Star!
by Brian Norman – August 2013 “If you don’t know where you’re going, any road will take you there.” Think about a sales contest you have conducted (or participated in) that was missing something. Perhaps it did not have a specific purpose, was unorganized, anticlimactic, or even ineffective? Rather than using a generic model, create…Continue Reading Three Steps to Creating an Effective Entry-Level Sales Contest
by Jeff Eldersveld – August 2013 What does “best” mean? The word “best” is interesting. While clearly defined in sports with crowned champions, MVPs, medals and trophies, the business side of sports is a little harder to understand. Who is the champion of website marketing? What was the best in-game promotion? Sure, there are awards for…Continue Reading Are you the best around?