by Andre Luck – October 2014 Early in my sales career I knew I wanted to make an impact in young people’s lives, and I felt the best platform for me to do so was as a ticket sales manager. The transition from a successful salesperson to a successful sales manager is an exciting yet…Continue Reading How to successfully transition from sales to management
by Chase Jolesch – August 2014 In the last five years, colleges have started outbound ticket sales centers modeled after professional sports. After spending nearly three and a half years working with the San Francisco 49ers and Legends Premium Sales, I received the opportunity to go back to my alma mater and start an outbound…Continue Reading Three things I’ve learned in starting a new collegiate ticket sales center
by Flavil Hampsten – June 2014 Which matters more: Process or Talent? That’s an easy one. Process always trumps talent. Before you get upset and start defending how talented your staff is and that you couldn’t generate the numbers that you do without them, imagine how much more productive they would be if you gave…Continue Reading Sales Management: Why Process Trumps Talent
by Mark Washo – April 2014 As NCAA programs continue to adopt more revenue-generating practices, activating an outbound ticket sales program appears simple. Hire entry level sports management grads, provide a desk, phone, and email address, pull past buyer lists and watch the ticket sales role in. While most understand ticket sales is more complex,…Continue Reading Outbound ticket sales: How to create a sales playbook to maximize sales
by Neil Horowitz – April 2014 The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but…Continue Reading Digital CRM is the New Ticket Sales
by Wade Graf – February 2013 Hundreds, even thousands, apply for any ticket sales position opening, flooding LinkedIn, PBEO and Teamwork Online with resumes and contacts trying anything to break in. Some fly to the Baseball Winter Meetings or various sports sales combines in hopes of speaking to any hiring manager willing to listen. If fortunate enough…Continue Reading Is integrity in sports sales a problem?