by Laural Logan-Fain – April 2016 Defining Culture Culture is defined as the customs, rituals, and values shared with the members of an organization. You can see it by watching the way people interact every day. Culture is ever evolving. Culture is not something you can necessarily control; but it is something about which you…Continue Reading How the San Antonio Spurs Grow Good People
by Bill Glenn – April 2013 Assets or answers? [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Selling Blind I’m obviously not a big fan of blind, asset-based proposals where it is apparent that the property has no understanding of our brand and what we’re trying to accomplish. We get hundreds of these a week….Continue Reading Here’s a method to turn sponsorship assets into answers
by Kirk Wakefield – January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media, merchandise and sponsorship revenue to the team. But what are the antecedents to fan passion? What causes fans to be passionate?…Continue Reading What drives fan passion?