by Brad Sherrill – September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs organization is “Baylor South,” because so many of the 250+ S3 graduates started careers in San Antonio. Nine members of Spurs Sports…Continue Reading Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Kirk Wakefield – November 2016 Note: In this re-release (first posted April 1, 2013), we congratulate Colin Faulkner, and the 2016 World Champion Chicago Cubs, for catching up to brother Chris Faulkner, whose Denver Broncos won the 2016 Super Bowl. S3 Board Member Spotlight Brothers. Friends. Sports. These three words bind Chris and Colin…Continue Reading How two brothers made it big in pro sports: Colin Faulkner, Chicago Cubs and Chris Faulkner, Denver Broncos
by Joey Harvey – April 2016 HOW THE SPURS’ VALUES SHAPED MY CAREER LIFE Spurs Sports & Entertainment operates its business on a daily basis under the umbrella of three primary values: integrity, success, and caring. The aim is to make every decision while upholding each value. These three values have led to growth not only…Continue Reading How a Team’s Values Can Shape Lives
by Kirk Wakefield – April 2016 Values-driven What values drive your organization? What values drive you, personally? If you had to choose one word–one value–to describe what is most important to you, what would it be? Integrity–doing the right thing–is the most important value of the San Antonio Spurs Sports & Entertainment (SS&E) organization. You can’t…Continue Reading Floor or Front Office: It’s all the same at Spurs Sports & Entertainment
by Kirk Wakefield – December 2014 At the 2014 Sports Sponsorship & Sales (S3) Board Meeting held at McLane Stadium on the campus of Baylor University on November 11-12, Jose Lozano hosted a panel of fellow brand experts from the S3 Board to discuss, “How brands measure successful partnerships.” Not in the awareness business “We…Continue Reading How brands measure successful sponsor partnerships
by Tim Salier – October 2014 Social selling has become increasingly prevalent in the professional sports sales environment. For years, the concept of social media in the workplace has been associated with fears of misuse, poor time management and potential disclosure of proprietary information. However, recent trends have shown that, when used appropriately, social media…Continue Reading 4 Keys to Social Selling
by Kirk Wakefield – October 2014 How do I get into sports? How do you get into sports? Once you get in, how do you succeed in sports? The short answer is: Demonstrate a strong work ethic, network and build relationships within sports, and exhibit integrity in all you do. The somewhat longer answer is…Continue Reading How to get a job in sports
by Carson Heady – May 2014 How to sell: Put the ball in play Fundamental to any activity or sport is to put the ball in play. This necessitates action on the part of the participant(s) and begins with how and when we make contact. On the field, it is about formulating strategy, addressing the…Continue Reading Making Connections: Contact Puts the Ball in Play
by John Graydon Burnett – April 2014 Don’t show your hands Meet Willie. Willie lives in Roaring Creek, in the Cayo District of Belize. Willie is a parrot and Willie has a bad attitude when it comes to hands. Place your hands behind your back, and you can put your face right up to Willie’s…Continue Reading Why You Should Embrace Monday
by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan