Tag: revenue

Best Ticket Campaign Ideas

by Darryl Lehnus – June 2017 Kicking off the S3 StubHub Ticket Campaign Competition Learning best practices is one of the most valuable elements of the meetings, conventions, and seminars we all attend. To that end, with partnered with StubHub to launch the annual S3 StubHub Ticket Campaign Competition at the 2017 S3 Board Meetings…Continue Reading Best Ticket Campaign Ideas

StubHub Ticket Insights: Changes in Who, How & When People Buy

by Kirk Wakefield – May 2017 In a league of its own StubHub sells a ticket at least once every second. Over 21 million unique highly qualified buyers visit StubHub every month. Last year (2016), StubHub sold over $4.2 billion in tickets. That total essentially places StubHub in a league by itself, comparable to the…Continue Reading StubHub Ticket Insights: Changes in Who, How & When People Buy

4 Keys to Effective Ticket Pricing

by Kirk Wakefield – November 2016 Leave Emotion at the Door In a scene from the movie Ocean’s Eleven, Rusty (Brad Pitt) is teaching Hollywood actors how to play poker. During his lesson on “how to draw out the bluff,” he asks a player what the first lesson of poker is. The answer: “Leave emotion…Continue Reading 4 Keys to Effective Ticket Pricing

Help us help you: How to utilize your marketing team to grow sales

by Alexis Sidney – October 2015 Successful sales teams build strong relationships. Client relationships are important. Building strong relationships within the company and specifically with the marketing department is also important. Marketers support revenue generating goals by crafting a strong and memorable message, building an effective and integrated promotional plan, and reaching beyond the typical…Continue Reading Help us help you: How to utilize your marketing team to grow sales

Digital CRM is the New Ticket Sales

by Neil Horowitz – April 2014 The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but…Continue Reading Digital CRM is the New Ticket Sales

Three Steps to Creating an Effective Entry-Level Sales Contest

by Brian Norman – August 2013 “If you don’t know where you’re going, any road will take you there.” Think about a sales contest you have conducted (or participated in) that was missing something. Perhaps it did not have a specific purpose, was unorganized, anticlimactic, or even ineffective?  Rather than using a generic model, create…Continue Reading Three Steps to Creating an Effective Entry-Level Sales Contest

Do you need a blueprint for executing sales events?

by Deno Anagnost – April 2013 The secret to success with sales events is paying attention to detail and then follow-through, as we discussed in our first article. Now we get down to specifics of how we executed one of our sales events at the Tampa Bay Buccaneers. Who: We invited 150 of our top premium…Continue Reading Do you need a blueprint for executing sales events?