pricing – BaylorS3E

Do MLB giveaways and special events influence attendance?

Author By kirk_wakefield
Publication date October 18, 2018
Categories: 2018, Research, Tickets
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by Kirk Wakefield – October 2018 Forbes reported before the 2018 season started that clubs planned over 1800 special event promotions, including about 28 giveaways per team on average. The Cardinals (49), Dodgers (42), and Cubs (41) all topped 40 giveaways. The Marlins (11), Athletics (14), and Diamondbacks (15) were the least giving. If you’re…Continue Reading Do MLB giveaways and special events influence attendance?

4 Keys to Effective Ticket Pricing

Author By kirk_wakefield
Publication date November 6, 2016
Categories: 2016, Sales Management, Sell, Tickets

by Kirk Wakefield – November 2016 Leave Emotion at the Door In a scene from the movie Ocean’s Eleven, Rusty (Brad Pitt) is teaching Hollywood actors how to play poker. During his lesson on “how to draw out the bluff,” he asks a player what the first lesson of poker is. The answer: “Leave emotion…Continue Reading 4 Keys to Effective Ticket Pricing