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How to create a successful university season ticket holder retention program

Author By kirk_wakefield
Publication date September 2, 2013
Categories: 2013, CRM, Luxury Suites & Premium Tickets, Relate, Sell, Tickets
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by Bryce Killingsworth – September 2013 Connecting Fans What is customer service? Customer service is taking an ordinary situation and making it extraordinary. At Oklahoma State University, we implemented a newly developed retention program to build long-term relationships while providing supreme customer service. The retention program includes four representatives focused on (1) connecting with the…Continue Reading How to create a successful university season ticket holder retention program

How has social media changed consultative selling?

Author By kirk_wakefield
Publication date March 1, 2013
Categories: Relate, Sell, Social Media, Sponsorships, Tickets
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by Ben Milsom – March 2013 “Business is social. So my number one tip for impressing our recruiters is connect and interact with us on Facebook, LinkedIn, and Twitter” says Monika Fahlbusch, SVP of Global Employee Success at Salesforce.com. We have far more advanced tools than ever to find information about anyone. For the right price…Continue Reading How has social media changed consultative selling?