by Kirk Wakefield – October 2014 How do I get into sports? How do you get into sports? Once you get in, how do you succeed in sports? The short answer is: Demonstrate a strong work ethic, network and build relationships within sports, and exhibit integrity in all you do. The somewhat longer answer is…Continue Reading How to get a job in sports
by Lynda Carrier-Metz – November 2014 My experience with successful sponsorship activation has been lukewarm: Like having one foot in a bucket of cold water and the other in boiling hot. Sometimes we hit it out of the park and other times, well, you get the idea. Thankfully, I had the opportunity to ask my…Continue Reading 5 Great Sponsorship Activation Ideas
by Jeff Tanner – July 2013 Are salespeople motivated just by the $ sign? Perhaps the greatest myth in sales is that salespeople are only in it for the money, especially when it comes to sponsorships and premium sales in sports. Our research regarding salesperson motivation showed money as the primary motivator for no more…Continue Reading Show me the money? The truth behind effective sales commission plans
by Jeannette Salas – February 2013 We covered how to get the interview here. Now you’ve made it to the face-to-face (virtual) interviews. What do you need to do be prepared? Preparation Research. Thoroughly research the organization prior to interview. How is the team marketing and advertising? How are they involved in the community? Who…Continue Reading Part 2: How to interview with the pros