demographics – BaylorS3E

StubHub Ticket Insights: Changes in Who, How & When People Buy

Author By kirk_wakefield
Publication date May 13, 2017
Categories: 2017, Digital Strategy, Experiences, Relate, Tickets

by Kirk Wakefield – May 2017 In a league of its own StubHub sells a ticket at least once every second. Over 21 million unique highly qualified buyers visit StubHub every month. Last year (2016), StubHub sold over $4.2 billion in tickets. That total essentially places StubHub in a league by itself, comparable to the…Continue Reading StubHub Ticket Insights: Changes in Who, How & When People Buy

Why aren’t sports teams building the most popular Pinterest boards?

Author By kirk_wakefield
Publication date May 9, 2013
Categories: 2013, Digital Strategy, Relate, Social Media
No Comments on Why aren’t sports teams building the most popular Pinterest boards?

by Kirk Wakefield – May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that…Continue Reading Why aren’t sports teams building the most popular Pinterest boards?