by Kirk Wakefield – July 2018 Change is good. We can say, “One day….” or “Day one….” Around here, everyday is Day One. What’s changing with Baylor S3? New S3 brand In 2018 we re-positioned as the Center for Sports Strategy & Sales (S3). Why? Because sponsorships is so 2006, when we graduated our first class…Continue Reading Baylor S3 Shifts Gears
by Brad Sherrill – October 2017 With Apple’s headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the teams from San Jose demonstrated how they employ business intelligence to generate revenue. Sharks Leadership Analytics-Driven Flavil Hampsten, Executive Vice President & Chief Marketing…Continue Reading Are Silicon Valley Teams as Data-Driven as You’d Expect?
by Michael Hurley – September 2015 Are you using your CRM system to project final renewal numbers? Are you able to identify accounts that might be harder to renew? The Way We Were In 2012, during my first renewal campaign with the Houston Astros working with then Director of Season Ticket Services, Alan Latkovic, our…Continue Reading CRM Made Easy: How to Track Account Renewals
by Katie Morgan – November 2014 Teams constantly research to find new data sources to enhance business. Data is the life blood of the organization. Data provides the ability to make key decisions based on factual information rather than projections based on personal experiences. Big Data Questions Some of the biggest questions teams face when…Continue Reading The Impact of Data Visualization in Sports
by Kirk Wakefield – August 2014 Back in the early 1990’s, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just an hour south of Memphis, I made quick friends with every pro franchise that came through town–among them the Memphis Chicks,…Continue Reading Why the best teams and brands partner with academics
by Damion Chatman – March 2014 Cover photo courtesy of aeonday….Continue Reading Data is the new oil
by Aaron LeValley – April 2013 There has always been the adage that professional sports teams are 5-10 years behind the ‘normal’ business world in terms of technology, business practices, and strategy. Are we starting to see the sports industry close that gap? After seeing some of the topics discussed at the 7th annual MIT…Continue Reading Evolution of analytics in sports: What’s next?