by Brad Sherrill – September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs organization is “Baylor South,” because so many of the 250+ S3 graduates started careers in San Antonio. Nine members of Spurs Sports…Continue Reading Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Laural Logan-Fain – April 2016 Defining Culture Culture is defined as the customs, rituals, and values shared with the members of an organization. You can see it by watching the way people interact every day. Culture is ever evolving. Culture is not something you can necessarily control; but it is something about which you…Continue Reading How the San Antonio Spurs Grow Good People
by Kirk Wakefield – April 2016 Values-driven What values drive your organization? What values drive you, personally? If you had to choose one word–one value–to describe what is most important to you, what would it be? Integrity–doing the right thing–is the most important value of the San Antonio Spurs Sports & Entertainment (SS&E) organization. You can’t…Continue Reading Floor or Front Office: It’s all the same at Spurs Sports & Entertainment
by Brian Norman – January 2015 Students: Finding your Perfect Sports Business Employer It’s your senior year. You’ve been through hundreds of hours of classroom instruction, completed multiple industry internships, and built your network extremely well. You’ve taken advantage of every opportunity. You are ready to jump head first into a full-time position within the…Continue Reading Students: Finding your Perfect Sports Business Employer
by Jeff Eldersveld – August 2013 What does “best” mean? The word “best” is interesting. While clearly defined in sports with crowned champions, MVPs, medals and trophies, the business side of sports is a little harder to understand. Who is the champion of website marketing? What was the best in-game promotion? Sure, there are awards for…Continue Reading Are you the best around?
by Jake Reynolds – July 2013 Creating the Right Culture What is culture? We hear the word thrown around in the sales industry about as often as actual sales are being made. Gallup defines culture as “the attitudes that employees have about the environment in which they work.” Every organization defines and creates culture in…Continue Reading Creating the right culture for your sales team
by Kirk Wakefield – January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media, merchandise and sponsorship revenue to the team. But what are the antecedents to fan passion? What causes fans to be passionate?…Continue Reading What drives fan passion?