charity – BaylorS3E

Soup for you!

Author By kirk_wakefield
Publication date March 1, 2013
Categories: Experiences, Sponsorships, Tickets
1 Comment on Soup for you!

by Phillip Grieco – March 2013 It’s been nearly 18 years since the famous Seinfeld Soup Nazi episode aired. Yet “No soup for you!” still seems to roll off the tongue every time someone has the liquid delicacy. For Hale & Hearty, a popular NYC lunch destination, soup is truly at the core of their…Continue Reading Soup for you!

The 3 Cs of Effective Media Partnerships

Author By kirk_wakefield
Publication date January 11, 2013
Categories: Sell, Sponsorships
No Comments on The 3 Cs of Effective Media Partnerships

by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results. Selling strictly media buys or signage assets is no longer sufficient. By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships