ballparks – BaylorS3E

What makes a great ballpark?

Author By kirk_wakefield
Publication date May 31, 2013
Categories: 2013, Experiences, Learn, Research, Sell, Tickets
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by Kirk Wakefield – May 2013 My favorite is AT&T Park. You don’t have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attracts people who don’t really care about baseball? The Cubs aren’t spending $500 million in renovations because baseball…Continue Reading What makes a great ballpark?

Why aren’t sports teams building the most popular Pinterest boards?

Author By kirk_wakefield
Publication date May 9, 2013
Categories: 2013, Digital Strategy, Relate, Social Media
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by Kirk Wakefield – May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that…Continue Reading Why aren’t sports teams building the most popular Pinterest boards?