Tag: athletics

Collaborating in Academics & Athletics: Events, Donors, and Development Professionals

by Bryce Killingsworth – August 2015 [dropshadowbox align=”right” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]In true collaborative spirit, this article was co-authored by Bryce Killingsworth, Development Associate in the School of Arts & Sciences, & Shane Crawford, Senior AVP of Leadership Gifts at Oklahoma State University. [/dropshadowbox]There’s a reason it’s cliche to say college athletics…Continue Reading Collaborating in Academics & Athletics: Events, Donors, and Development Professionals

Under Armour – The Underdog Story of Sports Merchandise

by Anne Rivers – June 2013 How to break into a mature market The giants of athletic gear (Nike, Adidas and Reebok) traditionally dominated the sports merchandising brand space through partnerships with sports franchises and collegiate athletics. In mature, lucrative industries like this, the question for others is always the same: How do you break into a market…Continue Reading Under Armour – The Underdog Story of Sports Merchandise