Leveraging digital marketing and media strategies

by Anita Sehgal – February 2013 As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring activation is relevant, measurable and engaging for consumers. Leveraging digital marketing and media strategies will enhance sponsorship initiatives in three ways:[dropshadowbox align=”center” effect=”curled” width=”250px” height=”” background_color=”#ffffff”…Continue Reading Leveraging digital marketing and media strategies

Structuring corporate partnership departments to serve and sell

by Tyler Epp – February 2013 Service or new sales first? Every franchise experiencing a significant internal leadership change or external threat like the recent recession sees an immediate focus on new revenue. Understandably, new corporate partners are often expected in order to reconcile revenue projections made during the sales process of a franchise or…Continue Reading Structuring corporate partnership departments to serve and sell

Part 2: How to interview with the pros

by Jeannette Salas – February 2013 We covered how to get the interview here. Now you’ve made it to the face-to-face (virtual) interviews. What do you need to do be prepared? Preparation Research. Thoroughly research the organization prior to interview. How is the team marketing and advertising? How are they involved in the community? Who…Continue Reading Part 2: How to interview with the pros

Part 2: Managing the next generation of sellers

by Murray Cohn – February 2013 Last month we began our discussion on how to manage the new generation (Gen-Y) of sellers. We now turn to some specific ideas I’ve gathered from managers on how they help motivate their young salespeople. Maybe offering the double-donut burger (above) as an incentive might work. Well, thankfully we…Continue Reading Part 2: Managing the next generation of sellers

The 3 Cs of Effective Media Partnerships

by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results.  Selling strictly media buys or signage assets is no longer sufficient.  By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships

Welcome to the Sports Sponsorship & Sales (S3) Report

by Kirk Wakefield – January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#F5F6CE” border_width=”1″ border_color=”#dddddd” ]Content Categories: Selling Sports: tickets, experiences, sponsorships, premium/VIP Leadership: Leadership Freak and guest columns S3 Spotlight  on alumni and board members[/dropshadowbox] Access: All current month articles are available…Continue Reading Welcome to the Sports Sponsorship & Sales (S3) Report

S3 Board Member Spotlight: Kris Katseanes, FC Dallas

by Travis Martin – January 2013 Kris Katseanes, Vice President of Ticket Sales and Service for FC Dallas, has been an invaluable member of the S3 Advisory Board. Because of Kris’ leadership and willingness to mentor the careers of young people entering the profession, Baylor’s S3 program annually places interns and new employees with FC…Continue Reading S3 Board Member Spotlight: Kris Katseanes, FC Dallas

S3 Alumni Spotlight: Jay Kinderknecht, Order My Gear

by Blake Cargill – January 2013 [/dropshadowbox] Transitioning from college into the work force always poses challenges and growing from them is necessary for success. Jay Kinderknecht (S3, ’12) first interned with the New York Mets following his junior year in the S3 program at Baylor. “It was great getting exposure to several areas of the…Continue Reading S3 Alumni Spotlight: Jay Kinderknecht, Order My Gear