Category: Social Media

What does your Twitter and LinkedIn say about your personal brand?

by Ken Troupe – March 2013 Last month we talked about the importance of laying the foundation for your personal brand.  Now let’s turn to the tools of the trade to communicate your personal brand online. Twitter [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Twitter allows for another channel of communication with your customers…Continue Reading What does your Twitter and LinkedIn say about your personal brand?

How has social media changed consultative selling?

by Ben Milsom – March 2013 “Business is social.  So my number one tip for impressing our recruiters is connect and interact with us on Facebook, LinkedIn, and Twitter” says Monika Fahlbusch, SVP of Global Employee Success at Salesforce.com. We have far more advanced tools than ever to find information about anyone.  For the right price…Continue Reading How has social media changed consultative selling?

Social media in the NFL: Strategy and tools

by Nick Schenck – March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media…Continue Reading Social media in the NFL: Strategy and tools

Establishing Your Personal Brand

by Ken Troupe – February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.”  But what about your personal brand? It used to be only people like Dion Sanders, Oprah, or Martha Stewart needed to worry about their personal brands….Continue Reading Establishing Your Personal Brand

Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue

by Sean Walsh – February 2013 What do teams in the United States have to learn from Italy’s AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. AS Roma boards include: Iconic photography from their history A board with images of every player Official club videos Individual boards for merchandise (men’s clothing,…Continue Reading Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue