by Bryan Apgar – May 2013 Look at these “kids” these days; all they do is tweet, text, and Facebook each other and don’t get out and do anything together. Some even sit in the same room texting each other. Social media can help or hinder personal relationships. You might react to these “kids” like…Continue Reading How Will Teams Stay Personal In This Social Media Era?
by Flavil Hampsten – May 2013 You are sitting at your desk making sales calls. But now the computer is missing. A pile of 8 x 5 cards is stacked in front of you. Each card contains only a name, address and phone number. Sliding your hand into your pocket for your cell phone,…Continue Reading No more cold calls: Three steps to making informed calls and increasing close rates
by Kirk Wakefield – April 2013 Why you should be blogging Your profile picture may be ridiciously good looking and you may already write good like Derek Zoolander. But why should you write anything for others to read? Because you have something to say–and if you work for a team you have a built in…Continue Reading Top 20 Tips for Blogging and Writing Good
by Chris Faulkner – April 2013 As technology rapidly moves forward and clients become more savvy using social media and mobile technology, we need to adapt the way we conduct our ticketing business. Premium seating, in particular, deals with ample amounts of data from proposals from salespeople, accounts, data, contracts, and paperwork. With all of…Continue Reading Ticketing technology: How can we reduce barriers for renewals?
by Aaron LeValley – April 2013 There has always been the adage that professional sports teams are 5-10 years behind the ‘normal’ business world in terms of technology, business practices, and strategy. Are we starting to see the sports industry close that gap? After seeing some of the topics discussed at the 7th annual MIT…Continue Reading Evolution of analytics in sports: What’s next?
by Matt Briggs – March 2013 Newcastle United fans have their say on club’s Twitter use Newcastle United supporters – a passionate bunch. Digital communications is now the front line of fan engagement for football clubs. The Premier League is a world wide brand and online means messages instantly disseminate around the globe. Just look at…Continue Reading How NOT to run a team Twitter account
by Ken Troupe – March 2013 Last month we talked about the importance of laying the foundation for your personal brand. Now let’s turn to the tools of the trade to communicate your personal brand online. Twitter [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Twitter allows for another channel of communication with your customers…Continue Reading What does your Twitter and LinkedIn say about your personal brand?
by Ben Milsom – March 2013 “Business is social. So my number one tip for impressing our recruiters is connect and interact with us on Facebook, LinkedIn, and Twitter” says Monika Fahlbusch, SVP of Global Employee Success at Salesforce.com. We have far more advanced tools than ever to find information about anyone. For the right price…Continue Reading How has social media changed consultative selling?
by Nick Schenck – March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media…Continue Reading Social media in the NFL: Strategy and tools
by Kirk Wakefield – March 2013 Brittney Griner Sells No one rises above everyone else like Brittney Griner. She’s the tall one in the picture. Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank…Continue Reading March Madness! Selling sports, sponsorships, social media platforms, and your personal brand