by Bryce Killingsworth – August 2015 [dropshadowbox align=”right” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]In true collaborative spirit, this article was co-authored by Bryce Killingsworth, Development Associate in the School of Arts & Sciences, & Shane Crawford, Senior AVP of Leadership Gifts at Oklahoma State University. [/dropshadowbox]There’s a reason it’s cliche to say college athletics…Continue Reading Collaborating in Academics & Athletics: Events, Donors, and Development Professionals
Utilizing LinkedIn for Business Prospecting
by Mike Dimitroff – July 2015 My sales philosophy: Better to go after the big fish than waste time fishing for minnows! Anyone can go to the local watering hole, cast a line, and catch small fish. But if LinkedIn is your fishing pole, businesses will be the big fish you are trying to catch. [dropshadowbox align=”center” effect=”lifted-both” width=”550px”…Continue Reading Utilizing LinkedIn for Business Prospecting
Eric Sudol’s 3 Lessons From a Career in Sports Sales
by Brooks Byers – April 2015 S3 Board Member Spotlight: Eric Sudol, Dallas Cowboys Eric Sudol, the Dallas Cowboys’ Senior Director of Corporate Partnership Sales & Service, has worked for the Cowboys organization for eight seasons. Mr. Sudol completed his undergraduate work at Cornell College, before earning joint masters degrees from Ohio University in Business Administration…Continue Reading Eric Sudol’s 3 Lessons From a Career in Sports Sales
Why the NFL is Lifting the Blackout Rule
by Eric Fernandez – March 2015 The NFL announced yesterday (3-23-15) that for 2015 they will lift the 30+ year blackout rule. The blackout rule has been in effect to “protect” season ticket holders. Teams that couldn’t technically sell out the game 72 hours before kick-off would have the game blacked out in their local…Continue Reading Why the NFL is Lifting the Blackout Rule
Getting in the game: Removing and replacing the fear of rejection
by Carson Heady – March 2015 Those moments prior to dialing, pulling that door or entering the board room are like stepping in the batter’s box or breaking the huddle. You formulated a semblance of a strategy, thought (or over-thought!) and now you have to execute the play. But what if I whiff? What if the pass is intercepted?…Continue Reading Getting in the game: Removing and replacing the fear of rejection
Using In-Depth Metrics to Improve Sales Rep Performance
by Drew Ribarchak – December 2014 Every sales manager wants the team to sell more full season plans, lower level seats and premium inventory. In-depth metrics allows you to reinforce and hold reps accountable to the goals and objectives your department wishes to achieve instead of saying the basic anecdote of “sell more X.” The…Continue Reading Using In-Depth Metrics to Improve Sales Rep Performance
Making Connections: Contact Puts the Ball in Play
by Carson Heady – May 2014 How to sell: Put the ball in play Fundamental to any activity or sport is to put the ball in play. This necessitates action on the part of the participant(s) and begins with how and when we make contact. On the field, it is about formulating strategy, addressing the…Continue Reading Making Connections: Contact Puts the Ball in Play
Does using social media in selling increase performance?
by Wayne Guymon – October 2013 Social Media is all fun and no work, right? Those “millennials” are always on their phones, checking Facebook and “LOL’ing” with their friends. It always seems to be “tweet this” and “hashtag that.” I can hardly understand what they are saying sometimes! The truth of the matter is that…Continue Reading Does using social media in selling increase performance?
Have phone sales gone the way of the dinosaur?
by Kris Katseanes – October 2013 Consider these changing dynamics of society: More than 2/3 of event tickets are purchased online The increasing number of homes with no land line, relying exclusively on cell phones: Must consider legal solicitation rules/challenges Increases chances of reaching someone in the middle of another activity as opposed to at…Continue Reading Have phone sales gone the way of the dinosaur?
How to create a successful university season ticket holder retention program
by Bryce Killingsworth – September 2013 Connecting Fans What is customer service? Customer service is taking an ordinary situation and making it extraordinary. At Oklahoma State University, we implemented a newly developed retention program to build long-term relationships while providing supreme customer service. The retention program includes four representatives focused on (1) connecting with the…Continue Reading How to create a successful university season ticket holder retention program