by Lauren Ward – August 2015 Fan loyalty is at the forefront of every team’s objectives. Loyalty is defined as “having or showing complete and constant support of someone or something.” Teams build loyalty in many ways: social media, events, player appearances and, of course, winning. Season ticket holders are a prime example of fan loyalty. They…Continue Reading 5 Best Practices to Create Loyalty with Corporate Partners
by Bryce Killingsworth – August 2015 [dropshadowbox align=”right” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]In true collaborative spirit, this article was co-authored by Bryce Killingsworth, Development Associate in the School of Arts & Sciences, & Shane Crawford, Senior AVP of Leadership Gifts at Oklahoma State University. [/dropshadowbox]There’s a reason it’s cliche to say college athletics…Continue Reading Collaborating in Academics & Athletics: Events, Donors, and Development Professionals
by Jeff Tanner – July 2015 Loyalty programs have been around now for thirty years. The first were travel programs, created initially by Hal Brierly for companies like American Airlines and Hilton. After three decades, we’ve learned a few things about what works and what doesn’t. One of the things we’ve learned: You don’t need…Continue Reading 6 Creative Tips to Build Fan Loyalty
by Mike Dimitroff – July 2015 My sales philosophy: Better to go after the big fish than waste time fishing for minnows! Anyone can go to the local watering hole, cast a line, and catch small fish. But if LinkedIn is your fishing pole, businesses will be the big fish you are trying to catch. [dropshadowbox align=”center” effect=”lifted-both” width=”550px”…Continue Reading Utilizing LinkedIn for Business Prospecting
by Kelly Roddy – July 2015 What is leadership? “Genuine leadership comes from the quality of your vision and your ability to spark others to extraordinary performance.” – Jack Welch, Former Chairman and CEO of General Electric Leadership is “organizing a group of people to achieve a common goal.” As a leader, you may or…Continue Reading Execution: 7 Essential Behaviors of Leadership in Sales Management
by Justin Pipes – July 2015 You graduated from college. Networked with all the right people. Beat out thousands of other candidates. You landed a job in sports! Now what? With all of the articles out there about what to do to get a job in sports, I thought it would be helpful to share some…Continue Reading You Got the Job in Sports; Now What?
by Kirk Wakefield – June 2015 Careers in Sports The Baylor Sports Sponsorship & Sales (S3) program graduated 30 students in the 2015 class. Two, Erin O’Neill and Travis Roeder, opted to pursue law degrees at Tulane and Alabama, respectively. We congratulate them and the others in the 2015 class with this slide show highlighting their…Continue Reading Who went where: S3 Graduate & Internship Placement 2015
by Jeff Eldersveld – June 2015 The most valuable thing any sports professional can give is time. It doesn’t matter what stage in the career – looking for a job, recent hire at a job, or a seasoned veteran – because how time is spent defines one’s self and, ultimately, one’s career advancement. Time management…Continue Reading 9 Ways to Best Use Time to Build Your Sports Career
by Erin Quigg – June 2015 Redefining “Hustle” How do you measure a salesperson’s hustle? From an activity-based and CRM standpoint, is it the number of tracked phone calls, emails, and appointments in a week? What about LinkedIn InMail, Social Media, and text messaging? With the amount of different communication methods available now, does it…Continue Reading CRM & Sales: Redefining Hustle
by Jose Lozano – May 2015 It’s not news that traditional advertising reaches fewer people and fails to cut through the ever-increasing noise in our daily lives due to the fragmentation of the media ecosystem and, for those of us willing to admit it, an ever-shortening attention span. A silver lining for marketers is that…Continue Reading Sports Partnerships–not Sponsorships–Make the Investment Work for Your Brand