Year: 2013

The Nets move to Brooklyn: Brand boon or bust?

by Anne Rivers – January 2013 Whose brand is bigger? Knicks or Nets? What happens to teams as they move cities?  Do people miss the Seattle SuperSonics? The LA Rams? How about moving the Nets from New Jersey to Brooklyn? Some New Jersey residents may miss the Nets, but the general public and basketball fans…Continue Reading The Nets move to Brooklyn: Brand boon or bust?

How to change behaviors of salespeople

by Dan Rockwell – January 2013 As manager, your job is bringing out the best in others by the way you interact with them. Well timed, well executed conversations change people’s lives. Poorly timed, unprepared conversations damage the individual salesperson and the team who interacts with him or her. First: Determine and affirm aspirations and goals….Continue Reading How to change behaviors of salespeople

Learning how to lead: Helping

by Dan Rockwell – January 2013 How can I help? New leaders find giving help easier than receiving help but receiving is necessary. Supporting others earns promotions. Receiving help expands impact and maximizes the talents of others. Doug Conant, author and former CEO of Campbell’s Soup, has a leadership model that centers around the question,…Continue Reading Learning how to lead: Helping

Part 1: How to interview with the pros

by Jeannette Salas – January 2013 Part 1: Getting the first interview Many candidates applying to job postings don’t realize as soon as they click Send the interviews begin. The minute the potential employer has your name they begin the interview process.  If your background matches with qualifications, the next step often includes Googling your…Continue Reading Part 1: How to interview with the pros

What drives fan passion?

by Kirk Wakefield – January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media, merchandise and sponsorship revenue to the team. But what are the antecedents to fan passion? What causes fans to be passionate?…Continue Reading What drives fan passion?