by Hannah Bouziden – May 2014 Successful Leaders in the Wide World of Sports Business Women increasingly move up the corporate ladder across America, but have faced a greater challenge in the once male-dominant industry of professional sports. In a world where people like Donald Sterling have been operating, what is it like for females as…Continue Reading 3 Key Insights for Women in the Business of Sports
by Hannah Bouziden – April 2014 Baylor University welcomes Paige Farragut, Tami Walker, and Amy Pratt to the Sports Sponsorship & Sales (S3) Club’s Women In Sports panel on April 14th. The event will take place at 6:30 p.m. at Baylor University in the Cashion Academic Center, Room 203. The panel will discuss the opportunities…Continue Reading Women Leaders In the Business of Sports
by Kirk Wakefield – May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that…Continue Reading Why aren’t sports teams building the most popular Pinterest boards?