trends – BaylorS3E

Where is the next tech battlefield? Predicting the future of sponsors on the field

Author By kirk_wakefield
Publication date July 1, 2013
Categories: 2013, Digital Strategy, Relate, Sell, Social Media, Sponsorships
No Comments on Where is the next tech battlefield? Predicting the future of sponsors on the field

by Eric Fernandez – July 2013 Microsoft Surface on the sidelines In May, the NFL announced a ground breaking partnership with Microsoft that would bring interactive features to fans watching at home through the X-box One console (in-game Skyping, split screen to view game feeds with stats and fantasy updates, etc) and provide a significant…Continue Reading Where is the next tech battlefield? Predicting the future of sponsors on the field

Three ways to revitalize your franchise’s brand: Leadership Q&A with Kelly Roddy

Author By kirk_wakefield
Publication date June 1, 2013
Categories: 2013, Lead, S3 Spotlight
No Comments on Three ways to revitalize your franchise’s brand: Leadership Q&A with Kelly Roddy

by Travis Martin – June 2013 Kelly Roddy is President of Schlotzsky’s, a founding partner of the S3 Report. Leadership Challenge: Revitalizing the brand S3 Report: Since assuming leadership at Schlotzsky’s, what has been your greatest challenge as a leader? Kelly Roddy: After joining Schlotzsky’s in December 2007, it was clear the brand needed a…Continue Reading Three ways to revitalize your franchise’s brand: Leadership Q&A with Kelly Roddy