by Hannah Bouziden – May 2014 Successful Leaders in the Wide World of Sports Business Women increasingly move up the corporate ladder across America, but have faced a greater challenge in the once male-dominant industry of professional sports. In a world where people like Donald Sterling have been operating, what is it like for females as…Continue Reading 3 Key Insights for Women in the Business of Sports
by Hannah Bouziden – April 2014 Baylor University welcomes Paige Farragut, Tami Walker, and Amy Pratt to the Sports Sponsorship & Sales (S3) Club’s Women In Sports panel on April 14th. The event will take place at 6:30 p.m. at Baylor University in the Cashion Academic Center, Room 203. The panel will discuss the opportunities…Continue Reading Women Leaders In the Business of Sports
by Dionna Widder – March 2014 To be great(er) leaders, we must first master the craft of management, work on building upon our skills and talent, and develop trusting relationships with our employees and your managers. The Great Blondin became famous for being the first person to walk across Niagara Falls on a tightrope. Not just once, but eight…Continue Reading Sales Managers: 6 Keys to Becoming a Great(er) Leader
by Rocky Harris – January 2014 The first 12 years of my career were spent working in professional sports and corporate America. I made the move to collegiate athletics two years ago because I was given an opportunity to work for my alma mater, Arizona State University. Before shifting over to collegiate athletics, I assumed…Continue Reading Six Differences Between Working in College versus Pro Sports (and why they may change)
by Kirk Wakefield – January 2014 The Digital Fan Engagement Conference to be held March 3-4, 2014, in Dallas (TX) looks promising. Q1 Productions, a leading organizer of research-based, education program content, shared some content with us from some of the leading presenters. These interviews are posted in full on the Q1 productions blog and…Continue Reading Why you should go to the Digital Sports Fan Engagement Conference
by Frank Miceli – November 2013 Growing up in south Philly Growing up in Philadelphia a block away from the sports complex I always dreamed of someday working for the Philadelphia Flyers. As a 16-year old I was inspired by the story of Ed Snider after reading a magazine article about him and his business philosophy. I…Continue Reading Top 10 Ways to Inspire Others (and succeed in the business of sports)
by Justin Pipes – October 2013 Katy Gager (Baylor S3 ’08) is a Senior Account Executive at The Marketing Arm an agency based in Dallas, Texas. She represents and manages AT&T’s brand through corporate sponsorship of professional & collegiate sports properties in the Southeast Region. Willing to move Katy transferred to Baylor for the S3 program…Continue Reading S3 Alum Spotlight on Katy Gager
by Kirk Wakefield – September 2013 Our Back-to-School September issue of the S3 Report includes two articles focused on selling NCAA sports: Bryce Killingsworth (Oklahoma State University) explains how and why their innovative STH retention program has been successful. Read more… Brian Erenrich and David Quill (both with Aspire at Georgia Tech) report on how…Continue Reading S3 Back to School
by Daniel Fleming – June 2013 “Put your voice where the ears are.” At least that’s the way Ohio University classmate and fellow S3 writer Ken Troupe puts it. Remove the name given to the internet-based communication platforms, social media, and look at what they actually are: FREE marketing outlets with the capability to reach…Continue Reading Social Media Strategy: Put your voice where the ears are
by Kirk Wakefield – May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that…Continue Reading Why aren’t sports teams building the most popular Pinterest boards?