Tag: sponsorship

Want a QUICKWAY for a great activation strategy?

by Itzayana Aguirre – February 2018 Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, shared this creative partnership activation strategy: If the basketball team makes eight 3-point shots, everyone at the game wins a free slushie from our local convenience store partner, Quickway. We keep track…Continue Reading Want a QUICKWAY for a great activation strategy?

Sponsorships: Win/Win Brand Partnerships

by John Dillon – November 2014 How do you win corporate partnerships? It’s no secret the world of marketing has become exponentially more complex over the last several years.  Gone are the days of screaming your brand message through TV or radio, and expecting to hit exactly the target you wanted. As you look to take…Continue Reading Sponsorships: Win/Win Brand Partnerships

7 Ways to Make Sponsorships Fit

by Kevin Gwinner – July 2014 You probably rely on a variety of benefits when pitching a sponsorship opportunity to a prospect, including things like signage options, hospitality opportunities, media exposure, and activation potential. However, have you considered the value of how well your brand “fits” with the prospective partner? What does research tell us?…Continue Reading 7 Ways to Make Sponsorships Fit

How can properties support sponsorship rate cards?

by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?

Changing The Pitch/Recap Game

by Angelina Lawton – January 2014 Partners want more. Teams want to GIVE more. In recent times, PowerPoint presentations WERE considered trend setting and innovative. But, as we all know we live in a rapidly changing technology driven world. What was once standard is now being quickly replaced by anything digital teams can get their…Continue Reading Changing The Pitch/Recap Game

S3 Alum Spotlight on Katy Gager

by Justin Pipes – October 2013 Katy Gager (Baylor S3 ’08) is a Senior Account Executive at The Marketing Arm an agency based in Dallas, Texas. She represents and manages AT&T’s brand through corporate sponsorship of professional & collegiate sports properties in the Southeast Region. Willing to move Katy transferred to Baylor for the S3 program…Continue Reading S3 Alum Spotlight on Katy Gager

Welcome to the Sports Sponsorship & Sales (S3) Report

by Kirk Wakefield – January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#F5F6CE” border_width=”1″ border_color=”#dddddd” ]Content Categories: Selling Sports: tickets, experiences, sponsorships, premium/VIP Leadership: Leadership Freak and guest columns S3 Spotlight  on alumni and board members[/dropshadowbox] Access: All current month articles are available…Continue Reading Welcome to the Sports Sponsorship & Sales (S3) Report