Tag: ROI

How can properties support sponsorship rate cards?

by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?

Sponsorship Success is Defined by the Numbers You Measure

by Tom Hughes – September 2013 “If I had a dollar to spend on marketing why would I spend it on sponsorship?”                                                                                                                                         –Typical CMO If I had a dollar for every time I’ve been asked a variation of that question over the years, I could probably afford a nice presenting sponsorship somewhere. One of…Continue Reading Sponsorship Success is Defined by the Numbers You Measure