Tag: promotion

Want a QUICKWAY for a great activation strategy?

by Itzayana Aguirre – February 2018 Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, shared this creative partnership activation strategy: If the basketball team makes eight 3-point shots, everyone at the game wins a free slushie from our local convenience store partner, Quickway. We keep track…Continue Reading Want a QUICKWAY for a great activation strategy?

8 Tips to Getting Promoted in the Sports Industry

by Rocky Harris – October 2015 Managing expectations I get asked all the time what it takes to get promoted in the sports industry. Over the last 15 years the industry has encountered rapid growth, which has provided more professional opportunities and raised expectations for getting promoted faster. When I got my first full-time job…Continue Reading 8 Tips to Getting Promoted in the Sports Industry

Be Sure to Drink your Ovaltine (and other sponsorship lessons from A Christmas Story)

by Drew Mitchell – June 2013 A crummy commercial? A Christmas Story is one of my favorite classic holiday movies, an opinion likely shared by many of you given how it seems to run 24/7 on TBS during the Christmas season. As my family gathers around the Christmas tree each year we laugh at the great…Continue Reading Be Sure to Drink your Ovaltine (and other sponsorship lessons from A Christmas Story)

Practice? We talkin’ about practice?

by Bob Hamer – March 2013 “We talkin’ about practice, man.” ~Allen Iverson, May 7, 2002, Allen Iverson, 37, was out of the NBA before the time he reached 34. Kobe Bryant (34) spends his off-season making 2000 shots a day. With a rebounder and one ball Kobe can make 500 shots an hour.1 Former…Continue Reading Practice? We talkin’ about practice?