by Drew Mitchell – January 2016 Who are you? What separates you from everyone else in your business? How is your brand perceived by others? “Branding you” was the topic of our panel discussion held at the new Foster Campus for Business and Innovation at Baylor University. The audience consisted of students from the Sports Sponsorship &…Continue Reading Branding You in the Business of Sports
by Clark McCormack – February 2014 As George Killebrew has taught us, you’re always learning in this business, assuming you want to stay in this business. So, after breaking into sponsorship sales with the Dallas Mavericks, I began collecting helpful tips for those of us who are the new kids on the sponsorship block. #1….Continue Reading New Kid on the Sponsorship Block
by Brian George – July 2013 Much of your personal brand is on display via social media, as Ken Troupe shared with us in Establishing Your Personal Brand and What does your Twitter and LinkedIn say about your personal brand. Within the context of premium and corporate sales, let’s explore more what it means to establish…Continue Reading How’s your sense of sell? Defining your personal brand
by Ken Troupe – March 2013 Last month we talked about the importance of laying the foundation for your personal brand. Now let’s turn to the tools of the trade to communicate your personal brand online. Twitter [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Twitter allows for another channel of communication with your customers…Continue Reading What does your Twitter and LinkedIn say about your personal brand?
by Kirk Wakefield – March 2013 Brittney Griner Sells No one rises above everyone else like Brittney Griner. She’s the tall one in the picture. Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank…Continue Reading March Madness! Selling sports, sponsorships, social media platforms, and your personal brand
by Ken Troupe – February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.” But what about your personal brand? It used to be only people like Dion Sanders, Oprah, or Martha Stewart needed to worry about their personal brands….Continue Reading Establishing Your Personal Brand