by Kirk Wakefield – June 2017 What is Grit? Angela Duckworth made an industry out of her own passion and perseverance toward a long-term goal–her definition of grit–and measuring it in others. Controlling for other factors (SAT scores, IQ, self-control, and the Big 5 personality traits), she and her colleague’s research[ref]Duckworth, Peterson, Matthews & Kelly…Continue Reading Does Grit Lead to High Performance in Sales?
by Drew Mitchell – January 2016 Who are you? What separates you from everyone else in your business? How is your brand perceived by others? “Branding you” was the topic of our panel discussion held at the new Foster Campus for Business and Innovation at Baylor University. The audience consisted of students from the Sports Sponsorship &…Continue Reading Branding You in the Business of Sports
by Kirk Wakefield – January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media, merchandise and sponsorship revenue to the team. But what are the antecedents to fan passion? What causes fans to be passionate?…Continue Reading What drives fan passion?