NASCAR – BaylorS3E

Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

Author By kirk_wakefield
Publication date February 1, 2014
Categories: 2014, Experiences, Marketing, Relate, Sell
No Comments on Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

by Anne Rivers – February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn’t have the evidence or the details that explain why brands do what they do. 1. The Super Bowl and The Olympics are the two most powerful…Continue Reading Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

How can properties support sponsorship rate cards?

Author By kirk_wakefield
Publication date January 1, 2014
Categories: 2014, Learn, Research, Sell, Sponsorships
No Comments on How can properties support sponsorship rate cards?

by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?