mobile – BaylorS3E

StubHub Ticket Insights: Changes in Who, How & When People Buy

Author By kirk_wakefield
Publication date May 13, 2017
Categories: 2017, Digital Strategy, Experiences, Relate, Tickets

by Kirk Wakefield – May 2017 In a league of its own StubHub sells a ticket at least once every second. Over 21 million unique highly qualified buyers visit StubHub every month. Last year (2016), StubHub sold over $4.2 billion in tickets. That total essentially places StubHub in a league by itself, comparable to the…Continue Reading StubHub Ticket Insights: Changes in Who, How & When People Buy

The Online Ticket Buyer: By the Numbers

Author By kirk_wakefield
Publication date October 21, 2016
Categories: 2016, Digital Strategy, Learn, Relate, Research

by Kirk Wakefield -October 2016 Nationwide Study of Recent Online Ticket Buyers Efficient and effective salespeople convert ticket buyers into season ticket holders and serve their needs. However, the secondary market is the primary market for many fans who do not differentiate between buying from StubHub, TicketMaster or the team’s website. What do these buyers look…Continue Reading The Online Ticket Buyer: By the Numbers