by Kirk Wakefield – January 2014
The Digital Fan Engagement Conference to be held March 3-4, 2014, in Dallas (TX) looks promising.
Q1 Productions, a leading organizer of research-based, education program content, shared some content with us from some of the leading presenters. These interviews are posted in full on the Q1 productions blog and highlight the conference content.
Why should we go?
1. Best practices. The conference will highlight best practices in connecting with sports fans through advanced digital and social media strategies. The upshot is you’ll be more likely to develop content applicable and engaging for fans.
Speakers for the program represent leading experts among teams, universities and brands.
Tyler Tumminia, Senior Vice President of the Goldklang Group notes, “I am most looking forward to hearing and sharing the best social media practices, industry-wide. From Adidas to Nascar and everywhere in between, the Digital Sports Fan Engagement Conference will feature an array of experienced organization that leverage social media to create valuable content.” Tyler continues, “The conference is a tremendous resource for both fans and industry professionals to learn valuable practices on engaging fans via social media. Conferences where everyone is a creative sponge often lead to the best new ideas and adaptations.”
2. Interaction. All presentations will incorporate time for dialogue between the presenters and audience. So, the conference is, well, engaging. Brainstorming and knowledge sharing will allow for the opportunity to discuss and learn from shared experiences.
As Chris Yandle, Assistant Athletics Director, Communication at the University of Miami Athletics notes, “Social media is a telephone, not a megaphone. To be a successful brand, you can’t stand on your soapbox and just scream what you want to convey. You have to actively listen and communicate online. In order for your brand to be successful you have to provide customer service and give the digital sports fan content they can’t get anywhere else.”
We can learn from each other on what we’ve found works best in communicating with our fans.
3. Unique focus. With so much to discuss on trending topics, the conference will offer value and interest to teams and organizations throughout the sports industry. Focusing directly on fan engagement will allow for a unique and targeted discussion unlike any other conference program in the industry that we’re aware of. Here’s a look at just the first morning of the conference:
See you there
Who else plans to be there? Let me know (@kirkwakefield) and we’ll get together. For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement.
About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.
To the surprise of no one, fans said they want to hear more about new signings.