by Darryl Lehnus – June 2017 Kicking off the S3 StubHub Ticket Campaign Competition Learning best practices is one of the most valuable elements of the meetings, conventions, and seminars we all attend. To that end, with partnered with StubHub to launch the annual S3 StubHub Ticket Campaign Competition at the 2017 S3 Board Meetings…Continue Reading Best Ticket Campaign Ideas
by Dawn Turner – July 2014 Over my years at American Airlines I was fortunate to be part of some great brand activation campaigns. The following is a list of my favorite sports and entertainment marketing activations and other moments in general (in no particular order), followed by how partnerships can adopt some of the…Continue Reading Six Brand Activation Ideas that Soar
by Lynda Carrier-Metz – November 2014 My experience with successful sponsorship activation has been lukewarm: Like having one foot in a bucket of cold water and the other in boiling hot. Sometimes we hit it out of the park and other times, well, you get the idea. Thankfully, I had the opportunity to ask my…Continue Reading 5 Great Sponsorship Activation Ideas
by Ken Troupe – May 2013 NO, not really. The University of Minnesota Golden Gophers have the original Golden Ticket. What we at the Phoenix Coyotes saw was an idea that worked for another team, so we developed a version that would work for us. It has always been my thought that to be good…Continue Reading I’ve got the golden ticket! Breaking down the anatomy of a ticket sales promotion