by Kelly Cheeseman – September 2013 When the NHL announced in May that they will be expanding their highly successful outdoor game concept showcased by their New Year’s day Winter Classic, many critics asked how much is too much? I’d like to think of it as stepping outside the box, since so much of what…Continue Reading How can leagues and teams build excitement? Step outside your box! Literally.
How can leagues and teams build excitement? Step outside your box! Literally.
