by Chris Zeppenfeld – May 2015 One of my favorite sales reps said this to me coming out of a CRM training session a few years ago. I think it’s the best analogy I’ve ever heard about CRM training. “Going to CRM training is like going to the dentist….no one really looks forward to going,…Continue Reading Making CRM training tolerable: The 10 Commandments
by Kirk Wakefield – August 2014 Back in the early 1990’s, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just an hour south of Memphis, I made quick friends with every pro franchise that came through town–among them the Memphis Chicks,…Continue Reading Why the best teams and brands partner with academics
by Katie Morgan – September 2013 With insights from the Texas Rangers, Milwaukee Brewers, Oakland A’s, and San Diego Padres Whether you work with Microsoft Dynamics, Sales Force, or any other system, the key to maintaining a quality database system lies in the validity of data. Teams constantly struggle with data from different sources. For…Continue Reading Is your CRM team paying enough attention to data quality?