corporate – BaylorS3E

Why the best teams and brands partner with academics

Author By kirk_wakefield
Publication date August 1, 2014
Categories: 2014, Lead, Learn, Networking, Research, Work ethic
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by Kirk Wakefield – August 2014 Back in the early 1990’s, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just an hour south of Memphis, I made quick friends with every pro franchise that came through town–among them the Memphis Chicks,…Continue Reading Why the best teams and brands partner with academics

The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams

Author By kirk_wakefield
Publication date March 1, 2013
Categories: S3 Spotlight, Sell, Sponsorships, The S3 Program
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by Darryl Lehnus – March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU ’94), then Director of Corporate Partnerships for AT&T. Working in collaboration with Eric and AT&T’s partnership with the Dallas Mavericks, the Sports Sponsorship & Sales (S3) students developed sponsorship activation strategies in a team…Continue Reading The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams