Tag: community

Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!

by Kirk Wakefield – May 2014 Post questions to the community This month we introduce the Sports Sponsorship & Sales (S3) forum where you can post questions to others in the community. We encourage you to ask others what works for them in the area of ticket sales, sponsorship sales & activation, sponsorship metrics, sales analytics,…Continue Reading Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!

What can teams learn from Manchester United? How to hang out with fans on Google+

by Alex Stewart – April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The Red Devils may be suffering on the pitch currently, with the tenure of David…Continue Reading What can teams learn from Manchester United? How to hang out with fans on Google+

The 3 Cs of Effective Media Partnerships

by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results.  Selling strictly media buys or signage assets is no longer sufficient.  By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships