by Briggs Webster – March 2015 NRG, the parent company of Reliant Energy, based in Houston sponsors eight NFL teams, as well as the Texas Rangers, Houston Rockets, and the Houston Livestock Show & Rodeo. As a part of sponsoring 8 of the 9 most valuable NFL franchises, we vie to be a relevant part of…Continue Reading 4 Keys To Successful Communication
by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan
by Lynn Wittenburg – January 2014 I’m often asked how sales & marketing should work together and if they can. There always seems to be tension between the two in most sports organizations, even though fundamentally they should be integrated. Since I spent eight years selling tickets before crossing over into the world of marketing,…Continue Reading How can sales & marketing get along?
by Dawn Turner – May 2013 Keeping it Fresh Signing a long-term deal can be compared to getting married. In the beginning the relationship and courtship are very exciting. Executing the agreement constitutes the end of a courtship process. The first couple of years are the honeymoon phase. Then the focus switches to how to…Continue Reading 5 Ways to Keep Partnerships Fresh
by Lolly Daskal – May 2013 Imagine Imagine telling someone: “I’m going to be taking you on a long, dangerous, and difficult trip. There will be times you are likely to be very uncomfortable, and there may be terrible storms. I’m not going to tell you where we are going, why we are going, when…Continue Reading Just trust me
by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results. Selling strictly media buys or signage assets is no longer sufficient. By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships