Tag: brand identity

Who owns your brand? (Hint: it’s not you)

by Don Roy – December 2014 John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” The really valuable asset  any…Continue Reading Who owns your brand? (Hint: it’s not you)

How’s your sense of sell? Defining your personal brand

by Brian George – July 2013 Much of your personal brand is on display via social media, as Ken Troupe shared with us in Establishing Your Personal Brand and What does your Twitter and LinkedIn say about your personal brand. Within the context of premium and corporate sales, let’s explore more what it means to establish…Continue Reading How’s your sense of sell? Defining your personal brand