by Kirk Wakefield – June 2016 Juniper Research classifies ticketing as one of the primary commerce applications driving eCommerce, estimating over one-fourth of ticket purchases will go mobile in the U.S. by 2020, and over half of ticket purchases outside of the US and Europe to be mobile-based by 2020. Teams like the Portland Trail Blazers…Continue Reading Selling Experiences Online: Announcing the BAV-S3 4V® Brand Index
by Derek Blake – March 2015 Establish credibility Have you ever thought about marketing to the military to drive transactions with your brand and expand your customer base? We began with this idea at La Quinta Inns & Suites three years ago. We started creating a marketing plan, but fortunately decided to first gain some…Continue Reading How national brands can market to the military
by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?