BAV Consulting – BaylorS3E

How can properties support sponsorship rate cards?

Author By kirk_wakefield
Publication date January 1, 2014
Categories: 2014, Learn, Research, Sell, Sponsorships
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by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?

Happy New Year! What’s New?

Author By kirk_wakefield
Publication date January 1, 2014
Categories: 2014, About S3, S3
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by Kirk Wakefield – January 2014 We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the…Continue Reading Happy New Year! What’s New?