Tag: AEG

How to get started using Big Data in sports

by Aaron LeValley – April 2015 Big data requires strategy “Big data” is no longer just a buzz phrase or a passing fad. According to a W.P. Carey School of Business study at Arizona State University, the amount of data accessible for businesses is growing exponentially, with the amount of data doubling every 1.2 years.  Having a…Continue Reading How to get started using Big Data in sports

Evolution of analytics in sports: What’s next?

by Aaron LeValley – April 2013 There has always been the adage that professional sports teams are 5-10 years behind the ‘normal’ business world in terms of technology, business practices, and strategy. Are we starting to see the sports industry close that gap? After seeing some of the topics discussed at the 7th annual MIT…Continue Reading Evolution of analytics in sports: What’s next?

S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

by Jerry Ruiz – February 2013 Congratulations to S3 Board Members in their new positions:  Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before…Continue Reading S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide