March Madness! Selling sports, sponsorships, social media platforms, and your personal brand

by Kirk Wakefield – March 2013 Brittney Griner Sells No one rises above everyone else like Brittney Griner. She’s the tall one in the picture. Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank…Continue Reading March Madness! Selling sports, sponsorships, social media platforms, and your personal brand

S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

by Jerry Ruiz – February 2013 Congratulations to S3 Board Members in their new positions:  Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before…Continue Reading S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

Leading: 10 Stunning Benefits of Failure

by Dan Rockwell – February 2013 Success is a lousy teacher Success teaches repetition. Do more of the same because more of the same produces more of the same.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] “So many good things have come out of my failures. Failures test you and build your character in ways…Continue Reading Leading: 10 Stunning Benefits of Failure

Leading: Purposeful Abandonment–The Art of Letting Go

by Dan Rockwell – February 2013 You employ systems and strategies for starting, maintaining, and moving forward. Adopt systems for stopping as well. People who can’t say, “No,” chase all the spilled marbles at once. They’re confused and empty handed in the end. Too many yeses distract, weigh down, and waste energy. “In order to…Continue Reading Leading: Purposeful Abandonment–The Art of Letting Go

Leading: Popping the Self-Delusion Bubble

by Dan Rockwell – February 2013 Waking up I woke up this morning disturbed at the subtlety of self-delusion. The trouble with delusion is illusion. What do you call someone who believes they’re: Supportive but demanding, instead. Humble but in reality, arrogant. Listening when they’re talking. Able to do everything “right” while others fall short….Continue Reading Leading: Popping the Self-Delusion Bubble

Establishing Your Personal Brand

by Ken Troupe – February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.”  But what about your personal brand? It used to be only people like Dion Sanders, Oprah, or Martha Stewart needed to worry about their personal brands….Continue Reading Establishing Your Personal Brand

Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue

by Sean Walsh – February 2013 What do teams in the United States have to learn from Italy’s AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. AS Roma boards include: Iconic photography from their history A board with images of every player Official club videos Individual boards for merchandise (men’s clothing,…Continue Reading Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue

Is integrity in sports sales a problem?

by Wade Graf – February 2013 Hundreds, even thousands, apply for any ticket sales position opening, flooding LinkedIn, PBEO and Teamwork Online  with resumes and contacts trying anything to break in. Some fly to the Baseball Winter Meetings or various sports sales combines in hopes of speaking to any hiring manager willing to listen. If fortunate enough…Continue Reading Is integrity in sports sales a problem?