by Clark McCormack – February 2014 As George Killebrew has taught us, you’re always learning in this business, assuming you want to stay in this business. So, after breaking into sponsorship sales with the Dallas Mavericks, I began collecting helpful tips for those of us who are the new kids on the sponsorship block. #1….Continue Reading New Kid on the Sponsorship Block
by Justin Pipes – February 2014 Bill Glenn is President of The Breakout Group, a boutique consulting firm that creates sales and marketing strategies to challenge norms and produce breakout results for brands and sports/entertainment organizations. His thinking is built on a foundation of deep sales and marketing expertise and both an agency and client-side perspective…Continue Reading S3 Spotlight: Bill Glenn Explains–How to Expand your Skill Set to Advance Your Career
by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?
by Angelina Lawton – January 2014 Partners want more. Teams want to GIVE more. In recent times, PowerPoint presentations WERE considered trend setting and innovative. But, as we all know we live in a rapidly changing technology driven world. What was once standard is now being quickly replaced by anything digital teams can get their…Continue Reading Changing The Pitch/Recap Game
by Lynda Carrier-Metz – November 2014 My experience with successful sponsorship activation has been lukewarm: Like having one foot in a bucket of cold water and the other in boiling hot. Sometimes we hit it out of the park and other times, well, you get the idea. Thankfully, I had the opportunity to ask my…Continue Reading 5 Great Sponsorship Activation Ideas
by Kirk Wakefield – November 2013 How do you know the difference between a sales rep who’s going to make it and those who won’t? Research tell us that one way is to look at whether they’re learners or lookers. What do learners look like? Learners are the sales reps who focus on mastering new situations,…Continue Reading Learners or lookers: How to tell if sales reps will earn or burn!
by Wayne Guymon – October 2013 Social Media is all fun and no work, right? Those “millennials” are always on their phones, checking Facebook and “LOL’ing” with their friends. It always seems to be “tweet this” and “hashtag that.” I can hardly understand what they are saying sometimes! The truth of the matter is that…Continue Reading Does using social media in selling increase performance?
by Tom Hughes – September 2013 “If I had a dollar to spend on marketing why would I spend it on sponsorship?” –Typical CMO If I had a dollar for every time I’ve been asked a variation of that question over the years, I could probably afford a nice presenting sponsorship somewhere. One of…Continue Reading Sponsorship Success is Defined by the Numbers You Measure
by Lynn Wittenburg – August 2013 I got this headline “Market Like a Rock Star” in an email after I read the book Radical Marketing. They were trying to sell me a book about the Grateful Dead. No sale, but it caught my attention. What if I really did market like a rock star? What would…Continue Reading Market (Sell) Like a Rock Star!
by Tommy Wright – July 2013 Key Account Management Key account management (KAM) may take on a different meaning depending on the size of your organization. Coming from a smaller property, key account management is essential for us to be successful. In comparison to major college and major league franchises who may consider its five…Continue Reading Key accounts: How to compete with the big boys in the NCAA