by Jeff Tanner – July 2015 Loyalty programs have been around now for thirty years. The first were travel programs, created initially by Hal Brierly for companies like American Airlines and Hilton. After three decades, we’ve learned a few things about what works and what doesn’t. One of the things we’ve learned: You don’t need…Continue Reading 6 Creative Tips to Build Fan Loyalty
by Mike Dimitroff – July 2015 My sales philosophy: Better to go after the big fish than waste time fishing for minnows! Anyone can go to the local watering hole, cast a line, and catch small fish. But if LinkedIn is your fishing pole, businesses will be the big fish you are trying to catch. [dropshadowbox align=”center” effect=”lifted-both” width=”550px”…Continue Reading Utilizing LinkedIn for Business Prospecting
by Erin Quigg – June 2015 Redefining “Hustle” How do you measure a salesperson’s hustle? From an activity-based and CRM standpoint, is it the number of tracked phone calls, emails, and appointments in a week? What about LinkedIn InMail, Social Media, and text messaging? With the amount of different communication methods available now, does it…Continue Reading CRM & Sales: Redefining Hustle
by Chase Kanaly – May 2015 How Do You Know it’s Time? Answering these five questions can help you know if it’s time to update your CRM system. Are we fully utilizing our current CRM system? Have we researched new systems? Do we have the budget? Is the new system easy to train? Can we upgrade the…Continue Reading Is it time to update your CRM system?
by Chris Zeppenfeld – May 2015 One of my favorite sales reps said this to me coming out of a CRM training session a few years ago. I think it’s the best analogy I’ve ever heard about CRM training. “Going to CRM training is like going to the dentist….no one really looks forward to going,…Continue Reading Making CRM training tolerable: The 10 Commandments
by Aaron LeValley – April 2015 Big data requires strategy “Big data” is no longer just a buzz phrase or a passing fad. According to a W.P. Carey School of Business study at Arizona State University, the amount of data accessible for businesses is growing exponentially, with the amount of data doubling every 1.2 years. Having a…Continue Reading How to get started using Big Data in sports
by Alan Seymour – March 2015 The sports fan redefined? Are sports fans changing? Recent history and experience suggests they are, for two key reasons: The power of social media enables the fan experience to enhance the future prosperity of sports brands and properties against competing pursuits. The integration of social media with sporting events…Continue Reading Redefining the sports fan
by Brooke Gaddie – March 2015 Get to know your staff No two sales staffs are going to be exactly the same. No two reps on your staff may be the same. In order to achieve the level of acceptance that you want, you have to make the system do what they want. That means…Continue Reading Making CRM What Your Sales Staff Wants
by Kirk Wakefield – February 2015 Advertisers for Super Bowl 49, at least I’m pretty sure that’s the number we’re on, collectively set the mark for most depressing ads ever. Sure, Fiat, Doritos, Snickers and Supercell did their best to entertain. These are ads we wouldn’t mind seeing again. Others, however, must have been reading…Continue Reading Why the Super Bowl Ads Missed the Mark
by Don Roy – December 2014 John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” The really valuable asset any…Continue Reading Who owns your brand? (Hint: it’s not you)