by Frank Miceli – November 2013 Growing up in south Philly Growing up in Philadelphia a block away from the sports complex I always dreamed of someday working for the Philadelphia Flyers. As a 16-year old I was inspired by the story of Ed Snider after reading a magazine article about him and his business philosophy. I…Continue Reading Top 10 Ways to Inspire Others (and succeed in the business of sports)
by Kirk Wakefield – November 2013 [dropshadowbox align=”right” effect=”lifted-both” width=”150px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Look for S3 State of the Sports Sales Industry Survey on December 1, 2013![/dropshadowbox]The 9th annual Sports Sponsorship & Sales 2013 board meeting was the largest to date. Look through the pictures below to find yourself (which is what so many…Continue Reading The Sports Sponsorship & Sales (S3) 2013 Board Meetings in Pictures
by Lynda Carrier-Metz – November 2014 My experience with successful sponsorship activation has been lukewarm: Like having one foot in a bucket of cold water and the other in boiling hot. Sometimes we hit it out of the park and other times, well, you get the idea. Thankfully, I had the opportunity to ask my…Continue Reading 5 Great Sponsorship Activation Ideas
by Kirk Wakefield – November 2013 How do you know the difference between a sales rep who’s going to make it and those who won’t? Research tell us that one way is to look at whether they’re learners or lookers. What do learners look like? Learners are the sales reps who focus on mastering new situations,…Continue Reading Learners or lookers: How to tell if sales reps will earn or burn!
by Matt Bowman – October 2013 Anyone in the sports business very long knows one may have to relocate to advance one’s career. While certainly not a requirement, top executives have made a few stops in different cities in different sports and with different organizations throughout their career. It can be an exciting but daunting…Continue Reading What to do when you’re the new boss
by Justin Pipes – October 2013 Katy Gager (Baylor S3 ’08) is a Senior Account Executive at The Marketing Arm an agency based in Dallas, Texas. She represents and manages AT&T’s brand through corporate sponsorship of professional & collegiate sports properties in the Southeast Region. Willing to move Katy transferred to Baylor for the S3 program…Continue Reading S3 Alum Spotlight on Katy Gager
by Wayne Guymon – October 2013 Social Media is all fun and no work, right? Those “millennials” are always on their phones, checking Facebook and “LOL’ing” with their friends. It always seems to be “tweet this” and “hashtag that.” I can hardly understand what they are saying sometimes! The truth of the matter is that…Continue Reading Does using social media in selling increase performance?
by Kris Katseanes – October 2013 Consider these changing dynamics of society: More than 2/3 of event tickets are purchased online The increasing number of homes with no land line, relying exclusively on cell phones: Must consider legal solicitation rules/challenges Increases chances of reaching someone in the middle of another activity as opposed to at…Continue Reading Have phone sales gone the way of the dinosaur?
by Kirk Wakefield – October 2013 I’m guilty. What about you? When I read that headline posted by my friend J.W. Cannon, I realized one thing: When people contact me they don’t care how busy I am. They want to know I care. About them. About whatever it is that motivated them to contact me. What…Continue Reading “Please stop complaining about how busy you are”
[dropshadowbox align=”left” effect=”perspective-left” width=”250px” height=”150px” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] Register here. [/dropshadowbox] Benefits of joining the S3 Report Receive immediate brief notices of new best practices articles written by sports marketing & sales executives when published. Participate in the annual state of the industry study (November) of sports executives, managers, and employees. Network with other…Continue Reading Register with the S3 Report