Year: 2016

Floor or Front Office: It’s all the same at Spurs Sports & Entertainment

by Kirk Wakefield – April 2016 Values-driven What values drive your organization? What values drive you, personally? If you had to choose one word–one value–to describe what is most important to you, what would it be? Integrity–doing the right thing–is the most important value of the San Antonio Spurs Sports & Entertainment (SS&E) organization. You can’t…Continue Reading Floor or Front Office: It’s all the same at Spurs Sports & Entertainment

Branding You in the Business of Sports

by Drew Mitchell – January 2016 Who are you? What separates you from everyone else in your business? How is your brand perceived by others? “Branding you” was the topic of our panel discussion held at the new Foster Campus for Business and Innovation at Baylor University. The audience consisted of students from the Sports Sponsorship &…Continue Reading Branding You in the Business of Sports