Month: January 2013

The 3 Cs of Effective Media Partnerships

by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results.  Selling strictly media buys or signage assets is no longer sufficient.  By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships

Welcome to the Sports Sponsorship & Sales (S3) Report

by Kirk Wakefield – January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#F5F6CE” border_width=”1″ border_color=”#dddddd” ]Content Categories: Selling Sports: tickets, experiences, sponsorships, premium/VIP Leadership: Leadership Freak and guest columns S3 Spotlight  on alumni and board members[/dropshadowbox] Access: All current month articles are available…Continue Reading Welcome to the Sports Sponsorship & Sales (S3) Report

S3 Board Member Spotlight: Kris Katseanes, FC Dallas

by Travis Martin – January 2013 Kris Katseanes, Vice President of Ticket Sales and Service for FC Dallas, has been an invaluable member of the S3 Advisory Board. Because of Kris’ leadership and willingness to mentor the careers of young people entering the profession, Baylor’s S3 program annually places interns and new employees with FC…Continue Reading S3 Board Member Spotlight: Kris Katseanes, FC Dallas

S3 Alumni Spotlight: Jay Kinderknecht, Order My Gear

by Blake Cargill – January 2013 [/dropshadowbox] Transitioning from college into the work force always poses challenges and growing from them is necessary for success. Jay Kinderknecht (S3, ’12) first interned with the New York Mets following his junior year in the S3 program at Baylor. “It was great getting exposure to several areas of the…Continue Reading S3 Alumni Spotlight: Jay Kinderknecht, Order My Gear

How to manage the new generation of sellers

by Murray Cohn – January 2013  Part 1 “I want it all. I want it now.” On a recent team visit I met an entry level ticket seller who’d been there two months.   He said, “Murray, I am ready to manage my own staff. I know everything I need to learn about ticket sales.” Laughing,…Continue Reading How to manage the new generation of sellers

The five powers of permission

by Dan Rockwell – January 2013 Old style leaders are about giving permission to supplicants. Their followers seek permission. It’s an “I/you” rather than “we” dynamic. Leaders have power and followers must ask.[dropshadowbox align=”right” effect=”lifted-both” width=”300px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]”Asking softens a tough request so the other person hears it. Asking signals you want help….Continue Reading The five powers of permission

How to turn ad agencies into influencers, allies, and advocates

by Bill Boyce – January 2013 If sponsorship salespeople want to turn advertising agencies into advocates, we must understand their needs like any other relationship. How do we do that? First, understand how an ad agency works. Agencies are divided into three basic functions with whom we interact: account management/client servicing, creative, and media planning…Continue Reading How to turn ad agencies into influencers, allies, and advocates

The Nets move to Brooklyn: Brand boon or bust?

by Anne Rivers – January 2013 Whose brand is bigger? Knicks or Nets? What happens to teams as they move cities?  Do people miss the Seattle SuperSonics? The LA Rams? How about moving the Nets from New Jersey to Brooklyn? Some New Jersey residents may miss the Nets, but the general public and basketball fans…Continue Reading The Nets move to Brooklyn: Brand boon or bust?