sponsorship activation

You Got the Job in Sports; Now What?

Author By kirk_wakefield
Publication date July 7, 2015
Categories: 2015, Careers, Learn, Personal Development
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by Justin Pipes – July 2015 You graduated from college. Networked with all the right people. Beat out thousands of other candidates. You landed a job in sports! Now what? With all of the articles out there about what to do to get a job in sports, I thought it would be helpful to share some…Continue Reading You Got the Job in Sports; Now What?

Six Brand Activation Ideas that Soar

Author By kirk_wakefield
Publication date July 4, 2014
Categories: 2014, Sell, Sponsorships
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by Dawn Turner – July 2014 Over my years at American Airlines I was fortunate to be part of some great brand activation campaigns. The following is a list of my favorite sports and entertainment marketing activations and other moments in general (in no particular order), followed by how partnerships can adopt some of the…Continue Reading Six Brand Activation Ideas that Soar